Factors influencing customer loyalty towards mobile commerce : the case of young retail customers in Croatia
Mia Delić, Blaženka Knežević, Ines Dužević
| Year of publication: |
März 2017
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|---|---|
| Authors: | Delić, Mia ; Knežević, Blaženka ; Dužević, Ines |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 314-325
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| Subject: | Mobile Commerce | Customer Loyalty | Young Retail | Croatia | Konsumentenverhalten | Consumer behaviour | Kroatien | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762840