Factors influencing donation switching behaviour among charity supporters : an empirical investigation
Year of publication: |
2009
|
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Authors: | Bennett, Roger |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 4, p. 329-345
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Subject: | Fundraising | Verhaltensökonomik | Behavioral economics | Großbritannien | United Kingdom |
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