Factors Influencing Internet Banking: An Empirical Investigation

Internet is significant for redefining and reshaping the various concepts in all spheres of life. To acquire ease, swiftness and downsizing, have a forceful edge over the competitors, homogenize qualitative services, swell market share, and on the whole, to get better eminence, Internet has become an appropriate pedestal for banking sector as well. The present study is an endeavor to explore the factors influencing Internet banking. A sample of 250 Internet banking customers was examined for the said purpose. The factor analysis has identified seven factors influencing Internet banking—lack of security and confidentiality, inadequate infrastructure and connectivity, limited e-skills, no restoration and personal touch, uncertainty about the completion of transactions, lack of evidence and faith, and inadequate regulatory mechanism—which collectively account for 83.51% of the total variance. The findings of the present study may be helpful to the banking regulatory authorities, customers and the researchers in the area for the qualitative expansion of Internet banking in India.