Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mokhalles Mohammad Mehdi, Arshan Kler and Lubna Nafees
| Year of publication: |
2024
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|---|---|
| Authors: | Mehdi, Mokhalles Mohammad ; Kler, Arshan ; Nafees, Lubna |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 1, p. 66-84
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| Subject: | Customer reuse intention | M-loyalty | Mobile instant messaging | Satisfaction | Trust | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2023-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472711