Factors influencing online purchase intention towards online shopping of Gen Z
Year of publication: |
2020
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Authors: | Tiwari, Pratiksha ; Joshi, Himanshu |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 7.2020, 2, p. 175-187
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Subject: | purchase intention Gen Z | purchase decision | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Innovationsakzeptanz | Innovation adoption |
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