Factors influencing popularity of branded content in Facebook fan pages
Year of publication: |
2014
|
---|---|
Authors: | Sabate, Ferran ; Berbegal-Mirabent, Jasmina ; Cañabate, Antonio ; Lebherz, Philipp R. |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 32.2014, 6, p. 1001-1011
|
Subject: | Content marketing | Social networking site | Consumer engagement | Social media optimization | Facebook brand page | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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