Factors influencing relationship development in franchise partnerships
Year of publication: |
2012
|
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Authors: | Altinay, Levent ; Brookes, Maureen |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 4, p. 278-292
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Subject: | Franchising | Lieferantenmanagement | Supplier relationship management | Internationale Unternehmenskooperation | International business cooperation | Hotellerie | Hotel industry |
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