Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Year of publication: |
March 2016
|
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Authors: | Lee, Sang-Ho |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 17.2016, 1, p. 15-27
|
Subject: | Social knowledge | WOM decision | Corporate SNS management | Emotional attachment | SNS | Emotion | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
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