Factors influencing the adoption of the Internet by public relations professionals in the private and public sectors of Saudi Arabia
Khalid Al-Shohaib, Edward Frederick, Ali Abbas Jamal Al-Kandari, and Michael D. Dorsher
Managers from Western cultures tend to assume that efficiency and profitability will drive the adoption of new technologies by multinational conglomerates. The present study shows that for non-Western organizations, the sector that the organization operates in (public or private) and its decision-making style are also relevant factors. The research employs the diffusion of innovation model to explore Internet adoption by public relations professionals in Saudi Arabian organizations. A survey of 354 public relations professionals revealed that 93% of the professionals in the private sector had adopted the Internet, compared to 83% of their counterparts in the public sector. Professionals in the private sector ascribed relative advantage as critical for adoption. Regression analyses revealed that authoritarian decision making and organizational encouragement were predictors of adoption. -- Internet ; public relations ; organizational structures ; decision making
Year of publication: |
2010
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Authors: | Al-Shohaib, Khalid ; Frederick, Edward ; Jamal Al-Kandari, Ali Abbas ; Dorsher, Michael D. |
Published in: |
Management communication quarterly : an international journal. - Newbury Park, Calif. : Sage Publications, ISSN 1552-6798, ZDB-ID 2068864-7. - Vol. 24.2010, 1, p. 104-121
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Subject: | Internet | Öffentlichkeitsarbeit | Public relations | Privatwirtschaft | Private sector | Öffentlicher Sektor | Public sector | Saudi-Arabien | Saudi Arabia |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1177/0893318909351433 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009262093
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