Factors influencing the consumer buying behaviour in the competitive era : an empirical study of consumer durable in Vietnam
Year of publication: |
2021
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Authors: | Pham Hung Cuong |
Published in: |
International journal of intelligent enterprise. - Gen`eve : Inderscience, ISSN 1745-3240, ZDB-ID 2453805-X. - Vol. 8.2021, 1, p. 74-89
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Subject: | consumer buying behaviour | multiple regression | competitive era | exploratory factor analysis | EFA | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour |
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