Factors influencing the effectiveness of online group buying in the restaurant industry
Ziqiong Zhang; Zili Zhang; Fan Wang; Rob Law; Dechao Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Ziqiong ; Zhang, Zili ; Wang, Fan ; Law, Rob ; Li, Dechao |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 237-245
|
| Subject: | Group buying | Discount | Service quality | Satisfaction | Return intention | Restaurant | Gastronomie | Restaurant industry | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225790