Factors influencing the Halal cosmetics adoption in Pakistan : is it the religion influencing the decision?
Year of publication: |
2023
|
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Authors: | Khan, Mubbsher Munawar ; Rashid, Mehnaz |
Published in: |
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021. - Cham : Springer International Publishing, ISBN 978-3-031-18663-9. - 2023, p. 155-178
|
Subject: | Awareness of Halal cosmetics | Diffusion of innovation | Halal cosmetics | Individual innovativeness | Religiosity | Social influence | Konsumentenverhalten | Consumer behaviour | Pakistan | Religion | Innovationsdiffusion | Innovation diffusion | Kosmetik | Cosmetics | Islam | Innovation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-18663-9_10 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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