Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
Year of publication: |
2003
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Authors: | Capraro, Anthony J. ; Broniarczyk, Susan ; Srivastava, Rajendra K. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 2, p. 164-175
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