Factors Influencing Voters to Local Administration Election in Pattalung Province, Thailand

This research aims to identify important factors that influence the votes of Thailand's political leaders in Thai society, and to create mathematical equations. In order to know how to get the votes of the factors affecting and each of these factors are important and how much. Therefore, sampling the voters in Pattalung province local election, have the 404 samples. The collected data were analyzed by stepwise multiple regression analysis. The results showed that factors that influence the votes of election, there are 2 factors that are important differences, cascaded down to the factors that influence to the votes of election. The most influential factor is the individual candidate (personal).The second is the distribution of wealth and money (Money) respectively, with statistical significance.05 is possible. Based on the set, this equation can be written as follows: Obtaining the vote 1 = 53.09 .382 Personal - .07 Money. Recommendation from this research is that the agency that manages elections should find a way to prevent the distribution property and money to the voters. The politicians should consider various factors in the equation that factors that will affect to victory in the election. The researchers should lead the way to extend the research to more widely and extend the other elections so that the findings can be made into a new era of political theory further. There also may be used to Qualitative Research to the mix in order to research a deeper view