Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns : a qualitative application of the health belief model
Year of publication: |
2023
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Authors: | Davies, Clare ; Mann, Alana |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 4, p. 415-433
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Subject: | Diet and exercise | digital intimacy | health | health belief model | healthism | social media | social media influencers | Social Web | Social web | Coronavirus | Gesundheitsvorsorge | Preventive care | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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