Factors predicting pro-environmental behavior : the case of baby diapers
Year of publication: |
2023
|
---|---|
Authors: | Amelia, Novi ; Saragih, Harriman Samuel |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 13.2023, 2, p. 241-257
|
Subject: | Benefits | Diapers | Motivation | Pro-environmental behavior | Subjective norms | Threats | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour |
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