Factors prompting impulse buying behaviour : study among shoppers in India
Year of publication: |
2015
|
---|---|
Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Sai Vijay, T. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 11.2015, 2, p. 219-244
|
Subject: | impulse buying behaviour | factor analysis | principal component analysis | PCA | India | Indien | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Emotion |
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