Factors relating to the decision to click on a sponsored link
Year of publication: |
2007
|
---|---|
Authors: | Jansen, Bernard J. ; Brown, Anna ; Resnick, Marc |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 1, p. 46-59
|
Subject: | Online-Marketing | Internet marketing | Sponsoring | Sponsorship | Suchmaschine | Search engine | Entscheidung | Decision | USA | United States |
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