Factors that Influence Enterprises' Enthusiasm for Continuously Establishing the Traceability System: An Empirical Analysis of 81 Enterprises in Sichuan

Agro-product enterprises are the mainstay of the traceability system, and are of great importance. We analyze the factors that influence the enthusiasm of agro-product enterprises for continuously establishing traceability system from characteristics of enterprises, environment and performance, using the data of 81 agro-product enterprises in Sichuan province. It shows that the enthusiasm is greatly influenced by enterprises’ characters and performance, such as age, ownership, business pattern of enterprises, market breadth, condition of enterprises’ traceability system, income, acceptance of consumers, sales volume. Finally we put forward some recommendations, such as consummating the relative policies, increasing the publicity and perfecting performance assessment system.