Factors that influence manufacturer and store brand behavioral loyalty
Year of publication: |
2022
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Authors: | Dawes, John |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-10
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Subject: | Brand loyalty | Distribution | Price-promotions | Pricing | Private labels | Store brands | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price | Markentreue |
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