Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Celine C. Gildemeister, Audrey Mehn, Jens K. Perret
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Gildemeister, Celine C. ; Mehn, Audrey ; Perret, Jens K. |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD - Books on Demand |
| Subject: | Einkaufszentrum | Shopping center | Direktvertrieb | Direct selling | Event-Marketing | Event marketing | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
freely available
| Extent: | 32 Seiten 29.7 cm x 21 cm, 136 g |
|---|---|
| Series: | ISM working paper / ISM, International School of Management. - Münster : readbox unipress, ISSN 2627-4868, ZDB-ID 2818068-9. - Vol. No. 16 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7534-0168-3 ; 3-7534-0168-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483682