Fad Labelling: The Curse that Can Kill Organisational Change

A light‐hearted and humorous look at fad labelling is presented in this article. A fad is a “transient enthusiasm”. When used as a protective measure, fads can help kill bad ideas early. However, ew and creative good ideas are also at risk of becoming fads. In order to gain acceptance, new ideas must be built into the reward system of organisations – and any association with fads must be prevented.

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Year of publication:	1989
Authors:	Dunsing, Richard J. ; Matejka, J. Kenneth
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 27.1989, 1
Publisher:	MCB UP Ltd
Subject:	Organizational behaviour \| Organizational change \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000028 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014934794