Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Marco Visentin & Gabriele Pizzi & Marco Pichierri
| Year of publication: |
2019
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| Authors: | Visentin, Marco ; Pizzi, Gabriele ; Pichierri, Marco |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 45.2019, p. 99-112
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| Subject: | Fake news | Brand attitude | News truthfulness | News credibility | Source credibility | Brand trust | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Vertrauen | Confidence | Markenimage | Brand image | Werbepsychologie | Psychology of advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998011