Falling forward : real options reasoning and entrepreneurial failure
Rita Gunther McGrath
| Year of publication: |
2008
|
|---|---|
| Authors: | McGrath, Rita Gunther |
| Published in: |
Small business and entrepreneurship ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 340-364
|
| Subject: | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Marktaustritt | Market exit | Realoptionsansatz | Real options analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003729915