Extent: | 459 Seiten Diagramme, Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
Language: | German |
Notes: | Enthält zahlreiche Beiträge Literaturangaben |
ISBN: | 3-470-66241-X ; 978-3-470-66241-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349621