False discovery in A/B testing
Year of publication: |
2022
|
---|---|
Authors: | Berman, Ron ; Van Den Bulte, Christophe |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 9, p. 6762-6782
|
Subject: | A/B testing | decision analysis | design of experiments | false discovery rate | inference | statistics | Experiment | Statistischer Test | Statistical test | Entscheidung | Decision | Theorie | Theory | Statistische Methodenlehre | Statistical theory |
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