Fame is not always a positive asset for heritage equity! : some clues from buying intentions of national tourists
Year of publication: |
2009
|
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Authors: | Petr, Christine |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 1, p. 1-18
|
Subject: | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Kulturgüter | Cultural heritage | Markenimage | Brand image | Frankreich | France |
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