Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Year of publication: |
March 2017
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Authors: | Friend, Scott B. ; Johnson, Jeff S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 37.2017, 1, p. 42-60
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Subject: | service and sales complacency | relationship marketing | customer defection | failure analysis | qualitative | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour |
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