Family communication for the modern era : a typology
Year of publication: |
2015
|
---|---|
Authors: | Aleti, Torgeir ; Brennan, Linda ; Parker, Lukas |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 4, p. 367-384
|
Subject: | Consumer socialization | Quantitative methods | Family decision making | Konsumentenverhalten | Consumer behaviour | Familie | Family |
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