Family financial decision making: implications for marketing strategy

Investigates family financial service choice behavior including insurance, investments, and banking services. Indicates that, for the majority of the couples surveyed, both spouses participate in financial decision making. Results support the overwhelming need for financial services institutions to target wives as well as husbands in promotional strategy and product/service development.

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Year of publication:	1995
Authors:	Stilley Hopper, JoAnne
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 1, p. 24-32
Publisher:	MCB UP Ltd
Subject:	Decision making \| Dual‐career couples \| Education \| Family life \| Financial services \| Income \| Marketing strategy \| Roles \| Women

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049510079862 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905535