Family firm brands, perceptions of doing good, and consumer happiness
Margarete Schellong, Nils D. Kraiczy, Lucia Malär, and Andreas Hack
| Year of publication: |
2019
|
|---|---|
| Authors: | Schellong, Margarete ; Kraiczy, Nils ; Malär, Lucia ; Hack, Andreas |
| Published in: |
Entrepreneurship theory and practice : ET&P. - Thousand Oaks, CA : Sage Publishing, ISSN 1540-6520, ZDB-ID 2069619-X. - Vol. 43.2019, 5, p. 921-946
|
| Subject: | family business | research methods | consumer happiness | signaling theory | Familienunternehmen | Family business | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Markenführung | Brand management | Signalling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1042258717754202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113433