Family firms’ identity communication and consumers’ product involvement impact on consumer response
Year of publication: |
2019
|
---|---|
Authors: | Alonso‐Dos‐Santos, Manuel ; Llanos‐Contreras, Orlando ; Farías, Pablo |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 8 (20.04.), p. 791-798
|
Publisher: |
Wiley |
Saved in:
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