FamilyMart : "Internet plus" strategy
Year of publication: |
2019
|
---|---|
Authors: | Lin, Chen |
Published in: |
China-focused cases : selected winners of the CEIBS global case contest. - Singapore : Springer, ISBN 978-981-13-2705-6. - 2019, p. 1-21
|
Subject: | Digital marketing | Omni-channel | E-commerce | New retail | Convenience stores | O2O | Electronic Commerce | Internet | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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