Fan preferences : one country, two markets and different behaviours
Year of publication: |
June 2018
|
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Authors: | Gasparetto, Thadeu ; Barajas, Angel |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 18.2018, 3, p. 330-347
|
Subject: | Broadcast demand | Brazilian football | uncertainty of outcome | loss aversion | win preference | Brasilien | Brazil | Fußball | Football | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Sportveranstaltung | Sport event | Profisport | Professional sports |
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