Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Harald J. Van Heerde, Els Gijsbrechts, and Koen Pauwels
| Year of publication: |
2015
|
|---|---|
| Authors: | Heerde, Harald J. van ; Gijsbrechts, Els ; Pauwels, Koen |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 5, p. 674-693
|
| Subject: | media coverage | price war | retailing | hierarchical Bayes | time series econometrics | Einzelhandel | Retail trade | Mediale Berichterstattung | Media coverage | Konsumentenverhalten | Consumer behaviour | Zeitreihenanalyse | Time series analysis | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349862