Farmer-to-consumer direct marketing : the role of customer satisfaction measurement for service innovations
Achim Spiller, Anke Zühlsdorf and Matthias Mellin
| Year of publication: |
2007
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|---|---|
| Authors: | Spiller, Achim ; Zühlsdorf, Anke ; Mellin, Matthias |
| Published in: |
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria. - Bonn : ILB, ISBN 978-3-932887-90-1. - 2007, p. 345-354
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| Subject: | Landwirtschaft | Agriculture | Direktmarketing | Direct marketing | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713324