Fashion and textiles : breakthroughs in research and practice
Information Resources Management Association (USA), editor
| Year of publication: |
[2018]
|
|---|---|
| Institutions: | Information Resources Management Association (ed.) |
| Publisher: |
Hershey, Pennsylvania : IGI Global |
| Subject: | Textilindustrie | Textile industry | Bekleidungsindustrie | Clothing industry | Mode | Fashion |
Online Resource
| Extent: | 1 Online-Ressource (xi, 540 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Section 1. Consumer engagement and CRM. Chapter 1. Predicting behavioral intentions toward sustainable fashion consumption: a comparison of attitude-behavior and value-behavior consistency models ; Chapter 2. Materialistic values and impulsive behavior in the purchasing process between genders ; Chapter 3. The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality ; Chapter 4. Involving customers through co-creation: an approach from the fashion industry ; Chapter 5. Managing and influencing consumer behavior to become a worldwide leader in the apparel industry ; Chapter 6. Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media -- Section 2. Digital innovation. Chapter 7. Developing forecasting model in Thailand fashion market based on statistical analysis and content-based image retrieval ; Chapter 8. Fashion technology and the development of new business models ; Chapter 9. Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry ; Chapter 10.Fashion retail innovation: about context, antecedents, and outcome in technological change projects ; Chapter 11. Brand personality, social status, and physical vanity in building luxury fashion branded apps ; Chapter 12. Branding, marketing, and design: experiential in-store digital environments ; Chapter 13. Fusion of artisan and virtual: fashion's new world opportunities -- Section 3. Education, ethics, and management. Chapter 14. Information and knowledge management perspective contributions for fashion studies: observing logistics and supply chain management processes ; Chapter 15. Using a social network game as a teaching tool for visual merchandising ; Chapter 16. Cognitive processes in fashion design: designing of modelling projects for the visually handicapped ; Chapter 17. Cross-cultural management of the European textile and clothing industries: application of Hofstedés cultural dimensions ; Chapter 18. Fashion brand management: fashioning value through CSR -- Section 4. Manufacturing and logistics. Chapter 19. Green strategy for production of antimicrobial textiles ; Chapter 20. Mastering fashion supply chain management and new product development in the digital age ; Chapter 21. End to end supply chain planning for a fashion retailer in India ; Chapter 22. Electrotextiles: a novel product for the textile industry ; Chapter 23. Online distribution strategies: a mix of globalization and diversification in the fashion market Also available in print. |
| ISBN: | 978-1-5225-3433-4 ; 978-1-5225-3432-7 ; 1-5225-3432-6 |
| Other identifiers: | 10.4018/978-1-5225-3432-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392891