Fashion bloggers : temperament and characteristics
Year of publication: |
2021
|
---|---|
Authors: | Bowen, Gordon ; Bowen, Deidre |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 81-104
|
Subject: | Mode | Fashion | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies |
-
Disruption and soical media : entrant firms as institutional entrepreneurs
Laurell, Christofer, (2014)
-
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher, (2014)
-
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A., (2015)
- More ...
-
Strategist: role and professionalism
Bowen, Gordon, (2018)
-
Strategies for greening the fashion supply chain
Bowen, Gordon, (2024)
-
Differences and Similarities: Brand Trust Offline and Online
Bowen, Gordon, (2016)
- More ...