Fashion life cycles and extension theory
Year of publication: |
1987
|
---|---|
Authors: | Reed, Richard K. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 21.1987, 3, p. 52-62
|
Subject: | Produktgestaltung | Product design |
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