Fashion management : a strategic approach
Year of publication: |
2019
|
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Other Persons: | Varley, Rosemary (ed.) ; Roncha, Ana (contributor) ; Radclyffe-Thomas, Natascha (contributor) ; Gee, Liz (contributor) |
Publisher: |
London : Red Globe Press [London] : Macmillan International Higher Education |
Subject: | Mode | Fashion | Internationales Management | International management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Betriebliche Finanzwirtschaft | Managerial finance | Risikomanagement | Risk management |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
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The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja, (2022)
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Communicating green fashion across different cultures and geographical regions
Dickenbrok, Corinna, (2018)
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The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa, (2018)
- More ...
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Selling the brand story : social and business innovation in a one for one® business model
Radclyffe-Thomas, Natascha, (2016)
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Roncha, Ana, (2016)
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Donnelly, Shannon, (2020)
- More ...