Fashion online

The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of online channels for retail and this issue brings together research into these many facets of the online environment. The e-book is a large and comprehensive edition that includes nine academic papers, one practitioner perspective, book reviews and a commentary. The contributing authors are diverse both i

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Year of publication:	c2007
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Bekleidungsindustrie \| Clothing industry \| Mode \| Fashion \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Electronic Commerce \| E-commerce \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Textilhandel \| Textile distribution \| Internet

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Extent:	Online-Ressource (173 p)
Series:	Journal of Fashion Marketing and Management - Issue 4, Volume 11 Journal of Fashion Marketing and Management ; 11, no. 4
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Key developments in the EU clothing market in 2006: consolidation after the "big bang"; Exploring how the effect of attributes varies with fashion product e-tailer type; Online visual merchandising (VMD) of apparel web sites; Information components of apparel retail web sites: task relevance approach; Cultural differences between Korean and American apparel web sites; The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea Capturing college students on the web: analysis of clothing web site attributesTelepresence and fantasy in online apparel shopping experience; Attitude toward internet web sites, online information search, and channel choices for purchasing; An exploratory investigation of the virtual community MySpace.com; The changing digital dynamics of multichannel marketing; Book review; Forthcoming in Volume 12 Issue 1; Electronic reproduction; Available via World Wide Web
ISBN:	978-1-84663-644-8 ; 978-1-84663-644-8
Source:	ECONIS - Online Catalogue of the ZBW

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