Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Pradeep Kautish, Sushil Kumar Rai
| Year of publication: |
2019
|
|---|---|
| Authors: | Kautish, Pradeep ; Rai, Sushil Kumar |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 3, p. 309-331
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| Subject: | retail | online shopping | Indian consumers | retail services | electronic retailing | fashion portals | apparel marketing | fashion | services | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Indien | India | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.100706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106629