Fashionably late : strategies for competing against a pioneer advantage
Year of publication: |
2016
|
---|---|
Authors: | Besharat, Ali ; Langan, Ryan J. ; Nguyen, Carlin A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 718-725
|
Subject: | Pioneer advantage | Late entrant | Category-based learning | Associative learning | First-mover | Market entry strategy | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Lernprozess | Learning process | Lernende Organisation | Learning organization | Mode | Fashion |
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