Fast‐food chain faces new challenges
There’s a broad, smiley, grin in the face of “Jack”, the corporate mascot of Jack in the Box (JBX), one of the leading fast‐food restaurant chains in the USA. And why wouldn’t he be smiling, being the figurehead of a company that has got more than 1,940 outlets in 17 states and 44,000 employees and is part of an industry which is still growing – and fast? Many more franchises will follow to satisfy an increasing demand for fast food. Whatever economies people make in other aspects of their daily life, food is not a luxury and changing lifestyles and work patterns have played a part in pushing up demand for the services provided by JBX and competitors such as McDonald’s, Burger King and others.
Year of publication: |
2004
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 7, p. 28-29
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate governance | Strategic management | Internal auditing | Real estate | Commercial law | Fast‐food restaurants | Franchises |
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