Favourable prototypes in the ordering system at coffee houses in South India : a customer retention strategy
Dr. Vazeerjan Begum (School of Business, Dept. of Management, American University of Ras Al Khaimah, Ras Al Khaimah, United Arab Emirates)
| Year of publication: |
April-June 2015
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| Authors: | Begum, Vazeerjan |
| Published in: |
Inventi impact: supply chain & logistics. - Bhopal : Inventi Journals, ISSN 2249-0981, ZDB-ID 2821950-8. - 2015, 2, p. 119-126
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| Subject: | Customer Retention | Strategic Management | Growth Strategy | South Indian Coffee industry | New Prototypes | Indien | India | Strategisches Management | Strategic management | Kaffee | Coffee |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/jmr.v7i2.6937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418859