Fear appeal effectiveness for familiar and unfamiliar issues
Year of publication: |
2011
|
---|---|
Authors: | De Pelsmacker, Patrick ; Cauberghe, Verolien ; Dens, Nathalie |
Published in: |
Journal of Social Marketing. - Emerald Group Publishing Limited, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 1.2011, 3, p. 171-191
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Visual perception | Individual perception | Threat | Evoked fear | Information | Familiarity | Protection motivation theory | Public health | Belgium |
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