FEATURE: BUSINESS-TO-BUSINESS - Seven challenges facing business-to-business research - Who said the researchers had it easy? The thinking business-to-business survey guru's road to angst - Or enlightenment
Year of publication: |
1998
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Authors: | Smith, David |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 11, p. 28-30
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