FEATURES - INNOVATION - Why Good Ideas Go Bust - Most new products fail in the marketplace -- A tough reality to face for managers who must continually innovate. But the good news is that not all companies fail at the same rate. Some have established a track record of successful product launches, and their experiences suggest that five practices can increase a company's hit rate
| Year of publication: |
2000
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|---|---|
| Authors: | Berggren, Eric ; Nacher, Thomas |
| Published in: |
Management review. - New York, NY, ISSN 0025-1895, ZDB-ID 206344x. - Vol. 89.2000, 2, p. 32-37
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