Features - MARKETING - What Price Knowledge? - As companies enthusiastically gather volumes of customer information, consumers' privacy concerns are escalating. Ignore them and your bottom line may suffer
Year of publication: |
1998
|
---|---|
Authors: | Rasmusson, Erika |
Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 150.1998, 12, p. 56-63
|
Saved in:
Saved in favorites
Similar items by person
-
Rasmusson, Erika, (2000)
-
Strategies & trends - BriefCase - How one coffee bar's new business model has competitors hopping
Rasmusson, Erika, (2000)
-
Rasmusson, Erika, (2000)
- More ...