Features of Consumer Behavior and Principles Affecting the Industrial Consumers

The company cannot succeed if it ignores the needs of consumers. Economic activity covers all aspects of the functioning of the market, including consumer behavior, identifying with the help of appropriate indicators, trends in consumer demand. In the framework of relationship marketing the article deals with current issues concerning the behavior of industrial consumers of exposure to and control its behavior.

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Year of publication:	2012
Authors:	Mironenko Irina I.
Published in:	Business Inform. - ISSN 2222-4459. - 2012, 8, p. 229-231
Subject:	industrial consumer \| model of behavior \| behavior management

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010639023